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Prices read on vendors’ own pages, 22 September 2026.

Prices re-read 22 September 2026

Open only the drawers you'll use.

  1. Site audit + 500 daily keywordsSEO plan · $139/mo
  2. AI prompt trackingStarter · $199/mo
  3. Historical data, multi-locationPro+ · $299/mo
  4. Share of voice + API dataAdvanced · $549/mo
  5. Each extra personany plan · from $45/mo
Semrush’s drawers and the cheapest plan that opens each, billed monthly — read on semrush.com, 22 Sep 2026.
Semrush alternatives, priced Ahrefs pricing

An SEO suite is a toolbox you rent by the drawer. Suitecheck prices Semrush, Ahrefs and their alternatives by what each plan actually unlocks — seats, tracked keywords, credits, trials — with every figure read on the vendor's own page and dated.

Semrush entry$139/moSEO plan · 500 daily keywordsAhrefs Lite$129/mo750 keywords, weekly updatesSE Ranking Core$129/mo2,000 daily keywords · 14-day trialCheapest way in$29/moAhrefs Starter · one user

What each Semrush drawer costs to open

Semrush sells its suite as four self-serve plans, and the drawer you need decides which one you pay for. Site audits and 500 daily tracked keywords open at the SEO plan for $139 a month; AI prompt tracking needs Starter at $199; historical data and multi-location tracking need Pro+ at $299; share of voice and API data need Advanced at $549.

Every extra person costs from $45 a month on top. That is the pattern this site exists to show: the headline price is the smallest drawer, and the bill is set by the drawers you open. Ahrefs works the same way with different drawers, and so does every alternative on our Semrush alternatives comparison.

What Suitecheck compares, and what it doesn't

We compare what vendors publish: prices billed monthly and annually, seats, projects, tracked keywords and how often they update, credits, trials and refund terms. Each figure carries the date we read it.

We do not rank tools on data accuracy, database size or crawl speed. The suites disagree with each other on search volume and keyword difficulty, and we have no independent measurement to settle it, so a number from us would be a guess dressed as a finding. Where a vendor makes such a claim, we quote it as the vendor's claim.

Three ways in

Three questions bring people to a site like this one, and each has a page built for it:

Who pays for this site

Two vendors on these pages pay us when a reader subscribes through our link: SE Ranking and Mangools. Semrush has a partner programme we do not yet qualify for, so its link currently earns nothing. Ahrefs, Moz, SpyFu, Similarweb and Google Search Console pay us nothing, and we recommend them anyway where they fit. How we get paid lists every rule.

Drawer notes

All ten notes
Similarweb vs Semrush (2026): Market Research or SEO Suite?Similarweb and Semrush both show competitors' traffic, but they are built for different questions — and Similarweb's SEO package costs more than Semrush's.Moz vs Ahrefs vs Semrush (2026): Three Suites, Three Price LaddersMoz, Ahrefs and Semrush climb their price ladders in different ways. Moz includes more people at its middle tiers — which changes the answer for small teams.SE Ranking vs Semrush (2026): Plan Against Plan, Seat by SeatPair each SE Ranking plan with its nearest Semrush plan and the gap is clear on tracking and seats. Where Semrush still earns its higher price, and where it doesn't.SE Ranking Review (2026): Core and Growth, Priced and WeighedSE Ranking's $129 Core plan tracks 2,000 keywords daily with a 14-day, no-card trial. What it does well, where it is thin, and who should pick Growth.Semrush Free Trial (2026): Seven Days, Used ProperlySemrush gives new users seven days free on three of its four plans. How the card check works, what the trial covers, and a day-by-day plan to decide before you're billed.Ahrefs Starter Plan: What $29 a Month Opens, and Its LimitsAhrefs' $29 Starter plan opens Keywords Explorer and Rank Tracker on 200 credits a month. Who it suits, what it locks, and when Ahrefs Free or Lite is the better buy.

Before you open a drawer

Why do SEO suites cost so much more than their headline price?

Because the headline price is one login and the smallest set of limits. Extra people, more tracked keywords, AI prompt tracking and reporting add-ons are sold on top, and those are usually what a working team needs.

Is it cheaper to buy one big suite or two small tools?

Often two small tools, if you use only two drawers. A rank tracker plus the free Google Search Console can cost less than a full suite; a team that uses keyword, backlink, audit and tracking tools every week usually does better with one suite.

Should I pay monthly or annually for an SEO tool?

Pay monthly until you are sure of the plan. Annual billing saves up to 17% on Semrush and 20% on SE Ranking, but Ahrefs and SE Ranking do not refund in general, so a wrong annual plan is an expensive mistake.

Which SEO suites offer a free trial?

As of 22 September 2026, Semrush offers seven days with a card check and SE Ranking fourteen days with no card. Ahrefs offers no trial but has a permanent free account for sites you verify.

Do the SEO suites agree on keyword volume?

No. Each builds its own estimates, so the same keyword can show different volumes and difficulty scores in each tool. Compare them on keywords whose real clicks you already know from Search Console.